The Entrepreneurship and Business Management Specialization is meant both for entrepreneurs who find business development and transformation very topical issues, and those working in Russian and overseas companies and public corporations and ready to face changes in their career.
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The Strategic Marketing and Management specialization combines traditional marketing disciplines and up-to-date management disciplines, including leadership and talent management, risk management, financial management and personnel management. Within this Specialization, strategic management represents the upper level of a company’s management, and is designed to provide for a company’s development avenues and its commercial sustainability.
Nowadays it is imperative that we understand the features of economics and management in the context of globalization in order to be effective at the international markets. Over the course of studying listeners will learn how to apply the acquired theoretical knowledge in real world market situations, which later on will allow them to make the best management decisions when companies enter the world market of goods and services.
Quick access to the Internet for every Russian citizen, including residents of distant communities, introduces trajectories for development instead of higher education diplomas and employment record books. In addition, ‘smart cities’ and even computerized systems for government decision making constitute the main goals of the Digital Economy Development Plan in Russia. This educational programme aims at forming and developing the ability to understand the peculiarities and opportunities of information and communication technology, which form the basis of digital economy.
The training is designed for professionals with experience in finance who wish to improve and expand their professional skills, as well as for those who would like to change their current management area and master the key aspects of CFO expertise.
The training will provide students with knowledge of the specifics of the oil and gas business, which will allow them to apply the acquired knowledge when forming an effective development strategy for the company.