10 March 2021
On March 10, there was an online lecture by Björn Stenvers, CEO of the Eye Care Foundation. The topic of the lecture was «Marketing in Culture». Mr. Stenvers's speech continued the series of lectures on classical and contemporary art, art business and creative management as a part of the new master's program of the MGIMO and CNAM (National Conservatory of Arts and Crafts, France) «Art and Culture Management». Pre-Registration for the program is already available.
On March 10, there was an online lecture by Björn Stenvers, CEO of the Eye Care Foundation. The topic of the lecture was «Marketing in Culture».
Mr. Stenvers's speech continued the series of lectures on classical and contemporary art, art business and creative management as a part of the new master's program of the MGIMO and CNAM (National Conservatory of Arts and Crafts, France) «Art and Culture Management». Pre-Registration for the program is already available.
Björn Stenvers is the executive director of the Eye Care Foundation. He is involved in museum activities in connection with the Manus Brinkman Foundation (named after the first Secretary General of ICOM). Mr. Stenvers is also a marketing specialist of the International Council of Museums (ICOM), head of the Amsterdam Museums Foundation.
Mr. Stenvers's lecture was focused on various aspects of museum marketing; he spoke about different marketing strategies of cultural institutions such as museums, theaters, libraries highlighting examples of the implementation of similar projects in the museums of Amsterdam.
This cycle of lectures continues! We are looking forward to seeing you at the following events:
