Jean Monnet Network
Management in the field of entertainment and hospitality

The entertainment industry acts as an independent, relatively isolated link in the economic system and is characterized by specific technologies, management systems, the result of activities, and the organization of personnel work. As a result of the training, students will receive a systematic set of knowledge necessary to create new, socially responsible, practice-oriented and economically successful entertainment projects for Russia and the world.

Academic supervisor — Avanesov Andrei Petrovich, a teacher at MGIMO, creator of the Olympic education system and the concept of its development in Russia until 2020. Prize winner of the "Graduate of the Year" award by the MGIMO Alumni Association, member of the Board of the MGIMO Alumni Association.

The Program Structure

Module. Management and economics of businesses.

This module is aimed at forming a clear idea of management as an integrated management system and the formation of an economic and legal mentality in order to improve the efficiency of the organization.

  • Management: theory and practice of organization management
  • Economics for managers
  • Strategic management
  • Legal basis of business
  • Strategic marketing
  • Risk management

Module. Personnel management and personal efficiency growth

The purpose of the module is to provide listeners with systematized knowledge and skills in the field of personnel management in a modern company and the developing the ability of listeners to achieve their goals with minimal time and resources.

  • Modern technologies of human resources management and motivation
  • Leadership and personal efficiency growth
  • Organizational behavior and Team-building technologies
  • Methods of making management decisions
  • Ethics of Business

Module. Finances and strategy of businesses

The purpose of the module is to develop an understanding among the listeners about the functioning of the financial environment of the business, and to teach how to use the most effective methods and tools for developing, testing and implementing the organization's strategy.

  • Financial environment of business
  • Financial analysis
  • Management Accounting
  • Accounting for managers
  • Business planning
  • Project management
  • Crisis management of the company
  • Theory and practice of interaction between business and government
  • Innovation Management: Theory and Practice of Foresight

Module. Specialty Disciplines

  • The entertainment industry in Russia and the world: an introduction to the industry.
  • Management in the world film industry.
  • Management in the world music industry.
  • Fundamentals and technology of the show business.
  • Technology and international experience in organizing club and restaurant business.
  • Technology and international experience of lottery business.
  • Management in shopping and entertainment centers.
  • Management of arenas, stadiums and concert halls.
  • Management of park zones.
  • Creation and implementation of subcultural projects.
  • The cycle of organization and conduct of international level events (by the Olympic Games example).
  • Basics of project safety assurance.
  • Management of ticket programs and hospitality programs.
  • Management of catering programs at events.
  • Partnership and sponsorship in the entertainment industry.
  • Management of talents in the entertainment industry.
  • Creation and implementation of new projects in the entertainment industry (start up).
  • Project promotion strategy in the social networks.
  • Target audiences: generations and values, "consumer experience" in the entertainment industry.
  • Formation of tangible and intangible heritage in the entertainment industry.

Module. Elective disciplines

  • Management of Intellectual Assets of a company
  • International Financial Reporting Standards
  • Wealth management. Personal Financial Planning
  • Time management
  • Dealing with conflicts
  • Cross-Cultural Management
  • Effective negotiations
  • Business presentation skills and the art of public speaking
  • Enogastronomic Etiquette
  • Individual coaching sessions

Module. Business English

Site Visit Overseas Module (optional)

Upon completion of the program, students will

  • Understand the essence and features of the processes taking place in the foreign economic activity;
  • Achieve the most advanced management technologies considering the specifics of logistics processes;
  • Form effective development strategies;
  • Apply modern international management experience.

Students will also have the opportunity to interact with the industry leaders, which will allow them to learn about management practices of some of the best Russian and foreign companies first hand. During the study of business cases students will learn how to solve real world practical tasks when running a company. The Program includes a site visit to an actual industrial facility.

Certificate of Education

Students who successfully complete the MBA Program receive a Master of Business Administration degree with a specialization in «Management in the field of entertainment and hospitality».

Program cost — 750,000 RUB for the entire period of study. Payment is made by semester.

Program format — part-time (20 months) — 3 times a week, from 19:15 until 22:25.

Admission requirements:

  • Higher education degree
  • At least 25 years of age
  • At least 3 years of managerial experience
  • Applicant must have a leadership potential and a strong motivation to learn

Selection process for the MBA program

Stage 1

  • Registration
  • Motivational letter
  • Essay on a given topic

Stage 2

  • Solving of a business-case
  • Testing of English language skills

Stage 3

  • Interview with the supervisor of the program
  • Enrollment decision

Dates of the selection and the start of the Program.

The groups’ formation terminates 2 weeks before the start of training.

Other admission requirements:

  • Registration Form
  • Letter of Application addressed to the MGIMO President
  • Complete Application Form
  • University diploma with all attachments and inserts
  • 1 photo 3x4 cm
  • Identification Document
  • Copy of the Work Record Card (If applicable)

The Program begins — 14 November 2017

For more information please contact us at: Phone number: +7(495)434-91-53 or +7(495)433-17-75 e-mail:

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